The Bystander effect

In psychology there is phenomenon called the Bystander effect and it concerns the likelihood for people to act in a situation or remain a bystander. (It is called the Bystander Effect because that is unfortunately what usually happens according to the science.)
Psychologist began interesting themselves for the phenomenon after a brutal murder in New York that nobody seemed to want to prevent or get involved with, the story was somewhat exaggerated in its narration but that is a completely different thing. The details of the murder and what the Bystander effect is can be found on Wikipedia.

The reason I bring this up is that today I didn't see the Bystander effect in action. Just entering one of the shopping malls here in Uppsala (more like a Czech pasáž than an American mall) I saw a woman lying on the floor and three people kneeling beside her. Actually as I came in the three people got to the woman so I guess she must have fainted just prior to me entering the mall. Just after I noticed the situation I took out my phone but noticed that a girl coming from the other direction also had her out and was apparently dialling 112. We made eye contact and communicated that she was calling for an ambulance so I put my phone away. The people kneeling by the woman checked her breathing and pulse and laid her on her side. A person passing by stopped and asked if we had everything under control, and if we knew the woman. The passer by turned out to be a doctor and not the useless type that this city is full of. A moment later an other woman stopped by and she was a nurse. A shop assistant from a nearby shop came out with a phone to call 112.

It could not have taken more than a minute, a minute and a half, from the woman fainted for all of this to happen. It was not much like the Bystander effect, rather I got the impression that it was a well oiled machinery. The people closest to the one in need stepped in and did what they could do, not passing her by or waiting for someone else to do something. People around assessed the situation to see if they could be of any assistance. The doctor and the nurse of course doing more since they had the training. If anything like that ever happens to me I hope that I can get help just as quickly.

I left after the nurse had arrived. Since everything seemed to be under control there was no reason for me to stay there.