I read Elaine's book on the way over to the US and in my opinion it is very much what it claims to be, a book about modern rhetoric and aimed at people that want good advice fast. Now Elaine is very charming and I suppose that is why I remembered her from the time we first met, God knows why she remembered me. What makes her charming is probably her energy and openness and it shows in the book. Any one who reads “Snacka snyggt” will feel that they have met Elaine on a personal level, not just because she is the model for the illustrations in the book. This is of course very smart since she is selling her services as a consultant besides writing books. In a way the book is a marketing tool, and more so than for most authors.
What the reader takes away from the book depend of course on their situation but it is all good advice my only complaint is that there is no apparent order in how things are presented in the book. The order in which different aspects are discussed appear almost random and although a lot of the advice pertain to several rhetorical situations in many cases she jumps between talking about what to do if meeting some one person to person, having a conversation or a presentation for a small group or talking to a larger group of people.
The book is full of exempla, that is examples of what she is talking about, or one might prefer to call it anecdotes about what Elaine or someone she knows did in certain situations. It is a part of the presentation of the author and it is as all sceptics should know, not really evidence that the rhetorical advice is good. But this book is not an academic work, there are no footnotes and my guess is that it is not aimed at an audience that is concerned with that. Elaine uses a number of secondary sources and as already said there are no footnotes for the concerned reader. One of her sources is Henrik Féxeus who is a liar and a cheat as all mentalist, but I was pleased that she also used “Skeptiker skolan” by my friends Andreas Anundi and C.J. Åkerberg as a source and recommended it. As can be seen in the photo Elaine likes scepticism and no one need to be overly sceptical to the advice in her book, it is just not an academic work.
It is on the other hand a book that takes up aspects of rhetoric that is hard to find in many other books. There is a big chapter on colours, and there is discussions about music and how it can be used in a presentation. There are some good advice about how to use power point something that older books in rhetoric may not have.
I think it is a good book for anyone who just wants some help with their presentation of them selves and what they have to say but who do not have the time to become an expert. It does require a lot of hard work and perhaps some talent, to become a good talker that can catch peoples attention and form their world view. Because that is what a good presenter does, he or she, gives the audience a perspective of the world that makes the proposition that the presenter gives seem logical and correct.
One thing I had hoped Elaine had done more with is the myth about body language, she does point out a few things to prevent people to over interpret body language. But as is shown from an anecdote told by Derren Brown body language does not always work as people believe it does. Derren once asked an audience how he had been able to tell when a spectator was lying and when the spectator was telling the truth. People in the audience was sure that the spectator had looked away when she was lying although the opposite was true. Sometimes a person who lies is very careful to look you in the eyes because they believe that someone who lies would not do that.
The main myth about body language is that it makes up a certain percentage of our communication. That is absurd in many ways. Body language is important when it comes to how people perceive us. If you tell people that you are really sad but you look happy an audience will believe your body language more than your words, and this is probably where the myth comes from. But if you tell people that the speed that an object falls with is independent of the weight of the object if air resistance can be excluded there is no way that your body language does most of the communication. It would have been nice if someone made a distinction between information content and the rhetorical task of getting people to like you so that they will accept what you say.
To summarise, buy Elaine's book if you want some good advice that can help you be a better speaker and is not that much concerned with theoretical issues, and buy the book if you are already an accomplished speaker because you will find new ideas and perspectives in this book.
If this review appear to be a bit short please remember that I am in Las Vegas, there are other things to do here.
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